id: rule-amazon-acos-bid-step-down status: active strategy_ref: "#amazon-playbook" scope: channel:amazon channels: [amazon] metric: name: acos_7d direction: decrease target: "intake:target_acos.amazon" confidence: 1 provenance: [] approved_by: Moe Ghashim when: "acos_7d > target_acos.amazon" action: "decrease_bid_pct: 10" tier: bid_step_down

Step bids down in Exact campaigns when seven-day Amazon ACOS exceeds the confirmed account target. The existing bid-step-down approval class determines whether the proposal can be automatic or must wait for approval.