| 2026-06-19 |
amazon |
Pause |
Paused SD remarketing campaign |
ACOS hit 327% over the trailing 7 days, 0.3x ROAS. Reallocating budget to the SB Eid Gifting campaign. |
bad |
yes |
| 2026-06-18 |
website |
Product |
Disabled Milaf Date Cola (4pk) |
Out of stock on Shopify. Hidden from the storefront and paused in the product feed. Still selling on Amazon. |
warn |
yes |
| 2026-06-18 |
meta |
Budget |
Raised Eid retargeting budget $5 to $15/day |
Ahead of the Eid weekend. Audience: 30-day site visitors + Amazon glance views. |
good |
yes |
| 2026-06-15 |
google |
Bid |
Raised Google Shopping bid +20% |
Impression share was capped at 41%. Targeting higher coverage on branded + maamoul terms. |
good |
yes |
| 2026-06-12 |
amazon |
Launch |
Launched SB "Eid Gifting" campaign |
Sponsored Brands with a dedicated gift-box landing page. Starting budget $10/day. |
good |
yes |
| 2026-06-09 |
tiktok |
Launch |
Enabled TikTok Shop checkout |
Native checkout went live. Seeded 3 Spark ads on Date Cola and Turkish Delight. |
good |
yes |
| 2026-06-07 |
amazon |
Bid |
Cut SP bids on losing keywords |
Reduced bids on 28 keywords above 80% ACOS in the Auto Discovery campaign. |
good |
yes |
| 2026-06-05 |
website |
Price |
Raised Baklava 500g price $29 to $32 |
Margin protection after a cocoa + pistachio cost increase. Monitoring conversion impact. |
neutral |
no |
| 2026-06-03 |
amazon |
Price |
Matched Turkish Delight buy-box price |
Set Amazon price to $19.99 to win the buy box against a reseller listing. |
neutral |
no |