babanuj-ops

Babanuj PMax Creative Briefs

Prepared after the 2026-06-13 bidding cleanup and 2026-06-14 asset cleanup.

Scope: creative production only. Do not upload assets from this document. New videos need public or unlisted YouTube URLs before they can be linked as YOUTUBE_VIDEO assets. New images need final design files before they can be uploaded.

Current Creative Inventory Notes

Google Ads currently shows enabled 4:5 portrait marketing images for Sales-Performance Max-1, but not true 9:16 vertical design files. The image briefs below target 1080x1920 vertical compositions for fresh production.

Existing enabled YouTube assets found in Google Ads:

  • Sales-Performance Max-1:
  • Zaitoune Sweets Ecommerce (no audio): https://www.youtube.com/watch?v=eyyo1_oRvI0
  • Zaitoune Sweets Social Media Video: https://www.youtube.com/watch?v=4BSwo52QnF4
  • Eid Adha 2026:
  • Zaitoune Sweets Social Media Video: https://www.youtube.com/watch?v=4BSwo52QnF4
  • Fresh Phoenicia Bread:
  • Get $10 Off Your First Order: https://www.youtube.com/watch?v=lQ9APOdAIdM
  • Get $10 Off Your First Order: https://www.youtube.com/watch?v=Ojt1k36byPk
  • Order Turkish Delight: https://www.youtube.com/watch?v=WkXU-KdBaLA
  • Traditional Recipes & Flavors: https://www.youtube.com/watch?v=6uAi7YkLcx8

Previously linked but currently removed Sales/Eid YouTube assets are still visible in account history and can be reviewed before reuse:

  • https://www.youtube.com/watch?v=wcy6Mn9X8C4
  • https://www.youtube.com/watch?v=KZKUKITQy9Y
  • https://www.youtube.com/watch?v=ruTrWDCPVqo
  • https://www.youtube.com/watch?v=MN1PP9m6eH0
  • https://www.youtube.com/watch?v=NTQE6auYgEU
  • https://www.youtube.com/watch?v=QGmhpPZmfN0
  • https://www.youtube.com/watch?v=nTyQ3jj6tOQ
  • https://www.youtube.com/watch?v=eDGh5nxJ5wo
  • https://www.youtube.com/watch?v=j4wqXIMkLK4
  • https://www.youtube.com/watch?v=lcO_aRYviJE

Sales-Performance Max-1 Video Briefs

1. Fresh Weekly Baklava Pack-Out

  • Length: 15-20s, 9:16.
  • Scene list: close macro of pistachio baklava layers; gloved hands place pieces into a box; tissue fold and seal; shipping label close-up; final product box on a clean counter.
  • On-screen text: "Baklava made fresh weekly" -> "$10 off your first order" -> "Free US shipping over $70".
  • Product focus: pistachio baklava, mini baklava, assorted baklava box.
  • CTA: "Shop fresh baklava at Babanuj.com".

2. Middle Eastern Sweets Gift Box

  • Length: 12-18s, 9:16.
  • Scene list: ribboned box enters frame; lid opens to reveal mixed sweets; quick cuts of Turkish delight, maamoul, petit fours, and baklava; hand places the box on a coffee table; end card with offer.
  • On-screen text: "A sweet gift that ships fast" -> "Baklava, maamoul, Turkish delight" -> "$10 off your first order".
  • Product focus: mixed gift boxes, Turkish delight assortment, maamoul date cookies, petit four mix.
  • CTA: "Send a Babanuj gift box".

3. Texture Hits: Crunch, Powder, Pistachio

  • Length: 10-15s, 9:16.
  • Scene list: knife cuts through Dubai chocolate; powdered Turkish delight drops into frame; baklava syrup shine close-up; pistachio sprinkle slow motion; final three-product stack.
  • On-screen text: "Turkish and Levantine sweets" -> "Packed fresh in Houston" -> "Delivered weekly".
  • Product focus: Crush Dubai Chocolate, Turkish Delight Premium, pistachio baklava.
  • CTA: "Order sweets online".

Eid Adha 2026 Video Briefs

1. Eid Dessert Table Arrival

  • Length: 15-20s, 9:16.
  • Scene list: empty dessert table with plates and Arabic coffee cups; Babanuj box lands in frame; hands arrange baklava, maamoul, and Turkish delight on a platter; hero shot of full Eid table.
  • On-screen text: "Eid sweets, ready to share" -> "Baklava, maamoul, Turkish delight" -> "$10 off your first order".
  • Product focus: Eid-ready assortment, baklava, maamoul date cookies.
  • CTA: "Order for Eid".

2. Host Gift Handoff

  • Length: 10-15s, 9:16.
  • Scene list: ribboned Babanuj box in hand; quick doorstep handoff; lid reveal; close-up of pistachio baklava and petit fours; simple end card.
  • On-screen text: "Bring the dessert" -> "Gift-ready Middle Eastern sweets" -> "Free US shipping over $70".
  • Product focus: gift boxes, petit four mix, baklava assortment.
  • CTA: "Shop Eid gifts".

3. Last-Minute Eid Sweets

  • Length: 10-15s, 9:16.
  • Scene list: phone scroll on Babanuj product grid; box being packed; fast cut of shipping label; plated sweets beside coffee; final offer frame.
  • On-screen text: "Skip the baking" -> "Fresh sweets shipped to your door" -> "$10 off your first order".
  • Product focus: mixed sweets, Turkish delight, maamoul, baklava.
  • CTA: "Build your Eid box".

Sales-Performance Max-1 9:16 Image Briefs

1. Baklava Made Fresh Weekly

  • Format: 1080x1920, safe text centered in the upper third.
  • Scene list: single-frame macro of pistachio baklava stacked vertically with visible layers and pistachio texture.
  • On-screen text: "Baklava Made Fresh Weekly".
  • Product focus: pistachio baklava and mini baklava.
  • CTA: "Shop Babanuj.com".

2. Free Shipping Threshold

  • Format: 1080x1920, product-heavy lower two thirds.
  • Scene list: single-frame shipping table with open box, packed sweets, tissue, and a visible Babanuj seal.
  • On-screen text: "Free US Shipping Over $70".
  • Product focus: mixed cart builder: baklava, Turkish delight, maamoul, Dubai chocolate.
  • CTA: "Fill your box".

3. First Order Offer

  • Format: 1080x1920, high-contrast offer card with real product photography.
  • Scene list: single-frame Babanuj gift box open on a clean counter, product variety visible without clutter.
  • On-screen text: "$10 Off Your First Order".
  • Product focus: gift boxes and assorted sweets.
  • CTA: "Start your order".

4. Turkish Delight Color Wall

  • Format: 1080x1920, tight crop with negative space for text.
  • Scene list: single-frame grid of Turkish delight cubes with powdered sugar, pistachio, rose, and citrus color variation.
  • On-screen text: "Turkish Delight Delivered".
  • Product focus: Turkish Delight Assortment and Turkish Delight Premium.
  • CTA: "Order online".

5. Dubai Chocolate Break

  • Format: 1080x1920, motion-implied still.
  • Scene list: single-frame split Crush Dubai Chocolate bar showing pistachio and kataifi filling, with crumbs and pistachio pieces styled naturally.
  • On-screen text: "Dubai Chocolate Delights".
  • Product focus: Crush Dubai Chocolate.
  • CTA: "Shop chocolate".

6. Middle Eastern Sweets Delivered

  • Format: 1080x1920, full assortment hero.
  • Scene list: single-frame overhead of baklava, barazek, maamoul, petit fours, Turkish delight, and coffee cups arranged as a shareable dessert spread.
  • On-screen text: "Middle Eastern Sweets Delivered".
  • Product focus: broad Sales campaign assortment.
  • CTA: "Shop sweets".