fable-marketing
version: 1
margin_percent:
  google: unset
  meta: unset
  amazon: unset
  tiktok: unset
monthly_budget:
  platform_usd:
    google: unset
    meta: unset
    amazon: unset
    tiktok: unset
negative_keyword:
  clicks_trigger:
    clicks: 20
    orders: 0
    window_days:
      min: 30
      max: 65
  spend_trigger:
    percent_of_retail_price: 75
amazon:
  bid_floor_usd: unset
  pruning_cycle_days: 60
  fixed_bid_conversion_gate: 20
  harvest_lookback_days: 30
  harvest_min_orders: 1
  harvest_opening_bid_usd: 0.15
  new_campaign_daily_budget_usd: 5
  bid_step_down_pct: unset
  inherited_convergence_step_pct: unset
  inherited_first_touch_step_pct: unset
google:
  manual_bidding_conversion_gate: 50
meta:
  day_7_fair_share_window_days: 7
  cbo_split_percent:
    scaling: 80
    testing: 20
high_ticket:
  order_value_threshold_usd: unset
  negative_keyword_click_threshold: unset
  negative_keyword_spend_threshold_usd: unset
  evaluation_window_days: unset
reallocation:
  approval_threshold_percent: unset
review:
  lookback_days: 7
  primary_metric: acos
  trend_tolerance_pct: unset
  win_condition: unset
break_even_acos:
  google: unset
  meta: unset
  amazon: unset
  tiktok: unset
target_acos:
  google: 20
  meta: 20
  amazon: 20
  tiktok: 20
target_tacos:
  google: 15
  meta: 15
  amazon: 15
  tiktok: 15
approval_classes:
  defaults:
    negative_keyword: automatic
    bid_step_down: automatic
    loser_pause: automatic
    placement_modifier: automatic
    budget_shifts: propose_first
    graduate_keyword: propose_first
    verified_winner_kills: propose_first
    cross_platform_transfers: propose_first
  channel_overrides:
    google: {}
    meta: {}
    amazon:
      budget_shifts: propose_first_always
    tiktok: {}
seasonal_calendar:
  pre_position_lead_weeks: 8
  windows:
    ramadan_eid_al_fitr:
      dates_per_year: unset
    eid_al_adha:
      dates_per_year: unset
    christmas:
      dates_per_year: unset
    easter:
      dates_per_year: unset
    mothers_day:
      dates_per_year: unset
    fathers_day:
      dates_per_year: unset
    prime_day:
      dates_per_year: unset
    halloween:
      dates_per_year: unset
    lunar_new_year:
      dates_per_year: unset
    diwali:
      dates_per_year: unset